When LACED approached STRV, their web experience was sleek and premium, but on mobile, it wasn’t quite the same story. We took what worked on the web and applied a mobile-first approach, refining features along the way to better fit the way people actually use their phones. But the seller dashboard needed more than just an adaptation — even on desktop, it lacked the clarity and efficiency needed to manage listings at scale.
Our goal? Redefine the seller experience so sellers could focus on selling and buyers could focus on buying. By restructuring workflows, improving usability and optimizing mobile interactions, we created a system that’s faster, clearer and built to scale — with many of these improvements expected to influence the web experience in the future.
The Challenge
Managing an online storefront should be intuitive, but LACED’s seller dashboard had a few design obstacles. Instead of a streamlined system, sellers had to navigate a cluttered, all-in-one list that made tracking and managing products more difficult than it needed to be.
- Overcrowded interface — Every product state, from inventory to shipping, was packed into a single list, making it hard to track what was where.
- No clear differentiation — Sellers couldn’t easily tell which items were ready to ship, in review or already listed.
- Frustrating order tracking — Key details like shipping deadlines and postage info weren’t immediately accessible, slowing down a process that should be quick.
To fix this, we needed to break the clutter, clarify the workflow and design a system that gave sellers full control at a glance — no digging, no guesswork, just a dashboard that worked the way they needed it to.
The Solution
Our approach focused on breaking down information into digestible sections, designing key actions to feel natural on mobile and reworking the web design system to fit the way people actually use their phones.
Breaking Down Product States
Instead of forcing sellers to dig through a massive list, we restructured the hierarchy of information and split product states into four categories: Inventory, Check Phase, Shipping and Listed. This instantly made it easier to see where each item was in the process without having to guess.
Smarter Order Tracking
For sellers, shipping deadlines are non-negotiable. We redesigned order tracking to make critical details impossible to miss:
- Sold items are automatically removed from inventory — eliminating confusion.
- Postage and shipping labels are right where they need to be — no extra clicks or searching.
- Upcoming deadlines are front and center, so sellers know exactly when they need to act.
Faster, Smarter Shipping
For sellers handling large inventories, shipping efficiency is everything. Previously, exporting postage labels was a tedious, one-by-one process, slowing down fulfillment and adding unnecessary steps. We streamlined this by introducing bulk label exports, allowing sellers to download multiple shipping labels at once.
This not only speeds up order processing but also makes it easier to stay on top of deadlines — a crucial factor in a fast-moving resale marketplace.
Rebuilding Web Design for Mobile
LACED’s design system was originally built for web, and that posed a challenge. Rather than forcing web components to fit on a smaller screen, we reimagined them for touch interactions and mobile workflows. The goal was to create an experience that felt native to mobile while staying true to the brand.
Key adjustments included:
- Simplifying navigation to minimize taps and scrolling.
- Restructuring layouts for readability and quick interactions.
- Optimizing typography and spacing for clarity on smaller screens.
- Incorporating modern mobile patterns to enhance usability and efficiency.
- Prioritizing accessibility to make the experience inclusive and intuitive.
These changes created a fluid, mobile-first experience that doesn’t just mimic the web but truly works for sellers on the go.
Bringing the Interface to Life
Beyond structure and usability, we focused on the details that elevate the experience — incorporating micro animations and interactions that guide users through key actions without overwhelming them. Smooth transitions, subtle feedback cues and motion-driven highlights make navigation feel effortless while reinforcing clarity and intent.
This layer of polish adds personality and responsiveness, making LACED’s mobile experience not just functional but genuinely enjoyable to use.
A Foundation for Growth
We focused on launching an MVP that gets the essentials right — but is also built to scale. By designing a structure that can support more product states and advanced seller tools down the line, we created a foundation that’s flexible and future-ready.
In The End
LACED’s new mobile seller dashboard is faster, clearer and built for how sellers actually work. The biggest wins from a design perspective:
- Faster order tracking and inventory management — reducing time wasted searching for information.
- A mobile workflow that makes sense — so sellers can manage everything on the go.
- A foundation for future growth — designed to scale as LACED evolves.
We didn’t want to redesign just a dashboard — we wanted to redefine the LACED seller experience for mobile. We focused on making every interaction count, creating a system that helps sellers move faster, stay competitive and keep their business running smoothly — wherever they are.
