Bitcoin IRA

PM, DESIGN, iOS, ANDROID, QA
/ 2020
GM

Bitcoin IRA — The world’s first, largest and most secure cryptocurrency IRA platform with billions in transactions, now on mobile.

Long story short

Bitcoin IRA enables its 150,000+ users to self-trade crypto 24/7. We simplified its web flow and translated it into top-rated iOS and Android apps, choosing the budget-conscious React Native route that allows for easy maintenance and growth.

Bitcoin IRA Highlights

Named Mobile App of the Year by the Globee Awards
— Supports over 60 cryptocurrencies for self-trading 
Insures digital assets for up to $700 million

Services/Deliverables

— Product Management
— Product Design
— Frontend Engineering
— QA

About BITCOIN IRA

IN CRYPTO WE TRUST

America’s #1 Bitcoin IRA helps users invest in their future with revolutionary digital assets. Whether we’re talking Rollover, Traditional or Roth IRA, it only takes a few minutes to open an account and start buying/selling 60+ cryptocurrencies.

World-class security across its platform is Bitcoin IRA’s top priority. Users get access to tax-free investing, trading tools and a dashboard offering features such as live price tracking and portfolio performance. And to maximize trading potential, the app can be personalized across the board. As of today, Bitcoin IRA has processed billions of US dollars in transactions.

Challenge

NATIVE OR REACT NATIVE?

After first linking up in 2018, Bitcoin IRA and our team once again joined forces in 2020. We were tasked with building an app experience as highly rated as the client’s web platform — while simplifying the drawn-out flow of certain features via a design refresh.

Budget-conscious development was equally important, as was the speedy, flexible implementation of new features down the line. The question was: Native or React Native?

Bitcoin IRA had its own backend on the project, with future plans to have a full in-house team maintaining the apps. For us, this meant two things: First, our team had to be perfectly synced with the client’s backend throughout the project. And second, due to both present and future needs, it would be much more effective to go the React Native route; Bitcoin IRA could maintain both iOS and Android apps with a single team rather than one per platform

Solution

ITERATE TO WIN

Our key design achievements included going through several iterations of the app user flows to make the whole mobile experience faster and simpler than its web counterpart, and simplifying the trading feature so much so that it came down to just a couple of clicks. 

Our two React Native engineers sped through two-week sprints while working with Bitcoin IRA’s backend. As the product took shape, our communication with the client grew more frequent as they approached us with more and more ideas. Our team went above and beyond to implement them on the go, one of our frontend engineers even taking the initiative and regularly joining Bitcoin IRA’s internal daily stand-ups as well as stepping in and filling some gaps for the client’s backend. 

Today, we’re proud to see both apps boasting great ratings based on enthusiastic user feedback that mirrors the 3,500+ 5-star reviews of Bitcoin IRA’s web app.