Rebel Girls
Rebel Girls — Amplifying the stories of inspirational women through immersive written and audio content.
Long story short
Digital media company and children’s book publisher Rebel Girls empowers girls to dream big by sharing stories of extraordinary women. We designed and built the multiple award-winning audio iOS app and have provided ongoing support as needed.
Rebel Girls Highlights
— Winner of the Apple Design Award for Social Impact
— Winner of 3 Webby Awards
— Holds a steady 4.8 rating on the App Store
— Featured in The Washington Post, Forbes, Bustle
Services/Deliverables
— Product Management
— Product Design
— iOS Engineering
— Frontend Engineering
— Backend Engineering
— QA
Elsewhere
About Rebel Girls
A global brand dedicated to raising a confident generation of girls, Rebel Girls is a certified New York Times bestseller and holds a myriad of accolades for its audio app and podcast.
As of today, Rebel Girls has sold more than seven million books. Its podcast has been downloaded over 17 million times, and its stories translated into 51 languages. The many people behind this success include more than 250 writers and illustrators, over 70 narrators and a team dedicated to showcasing it all on a beautiful platform.
Challenge
Everything Rebel Girls releases is rooted in exceptional art direction, making the app’s design top priority. The overall interface had to not just match the brand’s style perfectly but make the illustrations come alive.
Once the intricate designs were ready, our iOS engineer had to accommodate the UI to match every detail with zero deviations. And while the market standard is not worrying too much about old iPhones, Rebel Girls required that each screen look pixel-perfect on all Apple products and its generations — a task which our QA analyst knocked out of the park.
Solution
A crucial part of production was gathering feedback from multiple sources, including children, parents and the STRV team. We implemented new findings on the go without any delays, ultimately creating a pitch-perfect product.
As one of our most content-heavy projects to date, the app required not just precision but also setting up new processes. On the backend side, our engineer leveraged the heavily customizable CMS solution Contentful, removing the need for additional frontend work and allowing the Rebel Girls team to manage all content without the need of an engineer.
With all hands on deck, we made sure every detail does the content creators justice and that Rebel Girls is set up for future success — so that, whether STRV is around or not, the team can continue inspiring girls with more and more stories of women who changed the world.
